Building Creative Brands
This work stems from three years of classes at UCLA’s Herb Alpert School of Music for a group of pop singers, opera singers, songwriters, recording engineers, and more extreme musicians. Their world around them is the creation of great music. How do they figure out who to work with, who their fans are, who influences them, and how they can work on a time-efficient basis with all of this social media “stuff” while creating great creative experiences?
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